Three months ago I was blessed with a healthy baby boy. It’s my wife and I’s second time around.

I’m not yet sure if it’s easier or harder with no. 2.

I always hear people say that we have a coping mechanism built into our psyche that allows us to forget how difficult newborn parent life is. I would say that is true, and necessary.

Assigning todos that you are capable of doing yourself isn’t annoying, it shows you care.

We’ve been going through the exercise of capturing our brand voice.

Re-capturing to be more precise.

It is something we’ve done before, but in the world of internal documents, regardless of your formatting skills, they like to be reinvented. Layers are added, and the perspectives and experiences of new team members make their way in.

The King of Pops brand voice is something that I feel intimately connected to. It’s one of the few places where as a founder I still don’t really feel like I can be “wrong.”

That’s fun, but also a problem.

Book project aside, giving myself a block of time in the morning to write has turned into such a gift. I leave all of the lights off and put my screen into dark mode. I notice my neighbors bedroom lights turn on as they start to wake up.

But mostly I think.

Thinking instead of reacting is more precious than ever as our busied lives continue to get optimized.